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Are you feeling stuck creating content for your website, your email campaigns or social media, just so you can be seen?

 

Are you feeling unsure of what to say or how to say it? 

 

Are you sick and tired of never having the time to focus on growing your business? 

 

Well, you have come to the right place, because I am here to help you.

Check out my services below, and let's chat about how I will help!

Word Pop Creative - branding elements
Word Pop Creative - branding elements
Word Pop Creative - branding elements
Ellyn Shepherd - Word Pop Creative, Melbourne Copywriter

Wordy Services

Website Copywriting

If you're sick of seeing the same old booooring website copy everywhere you look and you’re in need of some epic words that speak to your customers and that makes them actually WANT to buy from you, then this is the service for you!!

What you can expect:

Fresh and sparkly website copy where every page is persuasive and enticing. Your new copy will be uniquely crafted for you and your business (no generic natter here, thanks!) and will be a memorable and consistent reflection of you and your TOV. Your copy will be designed to engage your clients and get them clicking through to purchase, every word thoughtfully used to showcase your beautiful brand, products or services, and get them clicking.

What you’ll get:

  • An initial 1.5 hour call, where I get to know you, your business, products or services in great detail. We will explore your TOV, your why, your vision, mission and values, your target market, client pain/pleasure points, competitor information and any inspiration or thoughts that you might have for your website.

  • Business tag line suggestions

  • Meta titles/tags per page

  • Meta descriptions per page

  • H1/H2/H3 headline suggestions

  • Internal/external links where required

  • All body copy - persuasive, engaging and concise, in your TOV

  • Image suggestions/tags

  • Engaging and highly clickable CTA's

  • Design/layout suggestions (based on optimal copy flow)

  • Footer copy/suggestions

  • Welcome To Country copy/review

  • Subscription copy

  • Subscription thanks copy

  • Search results copy

  • Page error/404 copy

  • Contact thanks copy

  • A legal document review/check with suggestions if required

  • 2 rounds of amendments and basic proofreading

  • If SEO keyword research is required, then this will be conducted by an expert 3rd party. All copy will then be optimised by me for SEO.

Your investment. In yourself. 

Full website copy (3 pages) cost: $2100

Full website copy (5 pages) cost: $3000

Full website copy (8 pages) cost: $5100

Ellyn Shepherd - Word Pop Creative, Melbourne Copywriter
Word Pop Creative - branding elements

Individual Sales Page/Landing Page Copywriting

Ellyn Shepherd - Word Pop Creative, Melbourne Copywriter

If you want a kick-ass Sales Page or Landing Page that has your clients or customers happily moving through your sales funnel and scrambling to buy your amazing thannng, then I've totally got you, babe!!

What you can expect:

Creation of an effective lead-generation page that includes an engaging headline, persuasive copy and a clickable offer.

 

What you’ll get:

  • Meta titles/tags

  • Meta descriptions

  • H1/H2/H3 headline suggestions

  • Internal/external links where required

  • Persuasive body copy (of between 1250 - 2000 words per page) that moves clients through your funnel towards purchase

  • Image suggestions/tags

  • Engaging and highly clickable CTA's

  • Design/layout suggestions (based on optimal copy flow)

  • 2 rounds of amendments and basic proofreading

 

Your investment. In yourself. 

Sales/Landing page cost: $800

Word Pop Creative - branding elements

Email Copywriting

If your welcome emails are snooze-worthy, your sales emails feel awkward AF, and your list is giving you the silent treatment… it’s time for an email glow-up. This service is for you if you're ready to turn ho-hum emails into scroll-stopping, click-worthy, money-making magic. Boom. 

What you can expect:

Fun, emotive and enticing email funnels where every email is uniquely crafted to nurture your customers or clients, or to move them through your funnel, turning them into happy buyers. Your new copy will be uniquely crafted for you and your business (no generic natter here, thanks!) and will be a memorable and consistent reflection of you and your TOV. Your copy will be designed to engage your clients and get them clicking through to purchase, every word thoughtfully used to showcase your beautiful brand, products or services, and get them clicking.

What you’ll get:

  • ​A 30-90 minute brief call, where we discuss your products/services/launches and any requirements you might have for your email/campaigns, as well as any suggestions I might have

  • Thoughtful and compelling emails that are uniquely created for you and your business (I don’t do generic!)

  • Copy that is expertly designed to move your customers or clients through the sales funnel and get them a-clicking

  • 3 x subject line suggestions to nail your open rate

  • 3 x pre-header snippet suggestions to get them clicking

  • 2 rounds of amendments and basic proofreading

​​

Your investment. In yourself. 

An email funnel will vary in length depending on what you need it for.

Contact me, you gorgeous email sender, if you want a sequence or funnel created, and I can personalise a quote just for you. 

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Word Pop Creative - branding elements

Product Description Copywriting

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Word Pop Creative - branding elements

If you need drool-worthy product descriptions that not only make your goodies sound like a total dream (but in an you-can-totally-have-the-dream-yourself kinda way) but that will actually have your customers hitting add to cart STAT, then this is the service for you!

What you can expect:

The creation of compelling and unique product descriptions of 300-400 words each, that are INSANELY clickable. 

 

What you’ll get:

  • A 30-minute brief call, where we will discuss your products/services and any requirements you might have for your product descriptions, as well as any suggestions I might have

  • A TOV that is consistent and reflective of your business

  • Product/Service descriptions that are created uniquely for your business and your product or service, that are concise and that NAIL those pleasure points

  • Benefits that are listed in a non-cheesy way that are insanely clickable and move your beautiful buyer to add to cart

  • 2 rounds of amendments and basic proofreading

 

Your investment. In yourself. 

3 Product Descriptions: $645

5 Product Descriptions: $1000 ($75 off)

10 Product Descriptions: $2000 ($150 off)

*Any single product/service descriptions that fall outside of the above bundles are $215 per description.

Blog Post Copywriting

If your siiiick of creating blog posts that are as boring as watching paint dry and you want to publish engaging, interesting, authoratative posts that make people want to read MORE, then this service has your name written all over it. 

What you can expect:

Creation of well-researched and engaging blog articles for your website.​​

What you’ll get:

  • A 30-minute brief call, where we will discuss your products/services and any requirements you might have for your blog, as well as any suggestions I might have

  • The creation of a fully researched and engaging blog post of between 800-1000 words

  • Meta titles/tags

  • Meta descriptions

  • H1/H2/H3 headline suggestions

  • Links to high-authority sites (where required) with references (APA)

  • Image suggestions/tags

  • 2 rounds of amendments and basic proofreading

 

Your investment. In yourself. 

1 x blog per month: 800-1000 words = $250

4 x blogs per month: 800-1000 words = $900

8 x blogs per month: 800-1000 words = $1800

©LLP-72.jpg
Word Pop Creative - branding elements
Ellyn Shepherd - Word Pop Creative, Melbourne Copywriter
Word Pop Creative - branding elements
Word Pop Creative - branding elements

So let's get down to the nitty gritty. 

Let's face it.

Every job is different. 

But...

 

If you are sick of being stuck working in your business instead of on your business, then I can help you

If you are sick of feeling like you either have nothing to say, or you don't know how to say it right, then I can help you.

I can give you your all-important time back by writing for you.

I can take that frustration away, and make your life so much easier by writing for you

And you know what? 

I make it easy and fun. 

So, let's chat about how we can work together and make your business pop! 

Word Pop Creative - branding elements
Pricing

Contact me for a no-obligation quote today, and

let's take your beeeaaauuuuutiful business to the next level.  

Word Pop Creative - branding elements
Ellyn Shepherd - Word Pop Creative, Melbourne Copywriter
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Acknowledgement of Country.

Word Pop Creative respectfully lives, works and plays on Wurundjeri land. 

 

Word Pop Creative is honoured to acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of country throughout Australia, and we will always recognise (and be in awe of) their continuing deep connections to land, sea, culture and community. 

 

We pay our respects to the Kulin Nation Elders past and present, and we humbly extend that respect to all Aboriginal and Torres Strait Islander peoples today.

© 2024 by Word Pop Creative. All rights reserved. ABN: 84 864 161 981

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