The New Year Copy Audit you never knew you needed... but absolutely do.

Ok, so the New Year hype has settled, and you’re already elbows deep in the work vibes.

But before you get too comfy working hard for the money, let me ask you this:

Does your website actually reflect what you offer right now?

Are your emails working behind the scenes to nurture your dream clients?

And is your sales copy making it easy for people to say heck yes to working with you?

If you’re unsure (or you just let out a little nervous wee), then don’t stress—I’ve got you, my beautiful biz bestie! 💛

A little copy check-in now can make all the difference for the months ahead. Think of it like a mini refresh for your brand messaging—polishing up the words that sell your offers, connect with your audience, and that keep your business running like an absolute dream.

This New Year Copy Audit Checklist will help you make sure your words are clear, compelling, and doing their job at Every. Single. Touchpoint.

Ready to get your checklist on?

No probs! Let’s dive in!

1. Website Copy Check-Up

✅ Does your website accurately reflect your current services and offerings?

✅ Have you updated any pricing, packages, or descriptions?

✅ Do your homepage and about page still align with your brand story and values?

✅ Are your key pages optimised for SEO with relevant keywords?

✅ Have you checked for broken links, outdated content, or missing calls to action?

Why you should do this: Your website is often the first place potential clients check you out—so let’s make sure it’s showing off the best version of your business. If your services, pricing, or messaging have changed, it’s time for a refresh!

2. Email Marketing Review

✅ Do you have an automated welcome sequence for new subscribers?

✅ Have you set up or optimised email funnels to nurture leads and drive conversions?

✅ Is your email list segmented for personalized content?

✅ Do your email subject lines and CTAs still align with your brand voice?

✅ Have you removed inactive subscribers to maintain a healthy email list?

Why you should do this: Your emails should be working for you, nurturing leads and keeping your audience engaged even when you’re off living your best life. Whether it’s a welcome sequence or a sales funnel, let’s make sure your emails are pulling their weight.

3. Social Media & Content Strategy

✅ Is your bio/profile up to date with your latest offerings and brand messaging?

✅ Are your pinned posts or highlights still relevant?

✅ Do you have a content plan in place for the next month/quarter/year?

✅ Have you reviewed engagement metrics to see what content is resonating?

✅ Are you repurposing high-performing content into other formats?

Why you should do this: Your socials connect your audience directly with your brand, so you need to make a killer first impression. If someone lands on your profile today, will they immediately know what you do and who you help? If not, it's time to fix that.

4. Sales & Lead Generation Copy

✅ Are your sales pages persuasive, clear, and conversion-focused?

✅ Do you have compelling lead magnets (freebies, guides, challenges) to grow your list?

✅ Have you optimised landing pages for clarity and ease of conversion?

✅ Is your checkout process smooth, with clear confirmation emails?

✅ Do your testimonials and case studies reflect recent client wins?

Why you should do this: Your sales copy should do the selling for you—without sounding pushy or boring. From landing pages to lead magnets, make sure your words are clear, persuasive, and making it oh-so-effortless for people to say yes to working with you.

5. Brand Voice & Messaging Alignment

✅ Does your brand voice still feel aligned with your business direction?

✅ Are your key messages clear and consistent across all platforms?

✅ Have you updated taglines or slogans if needed?

✅ Do you have a clear brand story woven throughout your content?

✅ Are you differentiating yourself from competitors in your industry?

Why you should do this: Your brand voice is what sets you apart. It should feel instantly recognisable, and your brand’s personality should shine through in every word. If your messaging doesn’t sound like you anymore, then it’s absolutely time for a tweak.

6. Client & Community Engagement

✅ Do you have a follow-up system for past clients to encourage repeat business?

✅ Are you engaging with your community through newsletters, social media, or events?

✅ Have you gathered and incorporated fresh client testimonials?

✅ Do you have an FAQ section that addresses common customer questions?

✅ Are you making it easy for customers to contact and work with you?

Why you should do this: The relationships you build with your clients and audience are just as important as the services you offer. Let’s make sure you’re staying connected, nurturing past clients, and keeping your community engaged.

Honestly, babe.

A little time spent fine-tuning your copy now means more clarity, more connection, and (most importantly) more conversions later. Ready to make this year your best year yet?

Work through this checklist and watch your brand shine like a bunch of sparkley-sparkles.

Anything you would add to the checklist? Let me know!